Fiction is the lie through which we tell the truth.

We are all born with a certain package. We are who we are: where we were born, who we were born as, how we were raised. We're kind of stuck inside that person, and the purpose of civilization and growth is to be able to reach out and empathize a little bit with other people.

要真正理解一个问题，你必须首先将其简化为其核心本质。

"The lifeblood of any business is its customers."

"Don't watch the clock; do what it does. Keep going."

In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts.

最深刻的发现往往来自最简单的观察。

"The only way to do great work is to love what you do."