清晰的使命为每一个行动提供方向和目的。

建筑必须首先服务于人，其次才是美学。

I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

Be fearless in the pursuit of what sets your soul on fire.

生存的规则永远不会改变，无论你是在沙漠中还是在市中心的街道上：你需要水分，你需要食物，你需要庇护所。

We are all of us made by what we have lost as much as by what we have gained.

The most powerful tool in business is trust.

商业中最有价值的货币不是金钱，而是信任。