The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

Friends are better than money. Almost anything money can do， friends can do better. In so many ways a friend with a boat is better than owning a boat.

渔业的领导力意味着今天做出艰难的选择，这样后代就不必这样做。

理解的提高有两个目标：首先，我们自己的知识增长；其次，使我们能够将这些知识传递给他人。