Not for the sake of our health, though it's often presented that way, but because it's an escape from the human anthill. It's an escape from our own competition, and our own dramas. And that's why ween joy looking at glaciers and oceans, and contemplating the Earth from outside its perimeters, etc. We like to feel in contact with something that is non-human, and that is so deeply important to us.

Psychology must be based on direct experience, not inference.

我们不是在从事为人们提供咖啡的业务，我们是在从事为咖啡服务的人的业务。