The cognitive map is not a picture or a model in the head, but a dynamic, changing representation of the environment.
认知地图不是头脑中的一幅图或模型，而是环境的动态变化表征。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
Fear is the foundation of most governments.
I'm not a man, I'm a woman.
"I don't believe in happy endings."
The world changes when people decide to do things differently.