你越是否认某件事，它就会引起越多的关注。
The more you deny something, the more attention it gets.
Quality should never be compromised, no matter the cost. Consumers trust us to deliver excellence.
At a restaurant do you order what you know is great， or do you try something new？ Do you make what you know will sell or try something new？ Do you keep dating new folks or try to commit to someone you already met？ The optimal balance for exploring new things vs exploiting them once found is: 1/3. Spend 1/3 of your time on exploring and 2/3 time on deepening. It is harder to devote time to exploring as you age because it seems unproductive， but aim for 1/3.
生物普遍存在的生存斗争不是为了原材料——这些对生物来说是充足的——也不是为了能量，能量以热的形式在任何物体中都大量存在，而是为了熵，熵是通过能量从炽热的太阳转移到寒冷的地球而变得可用的。