"I'm not interested in heroes. I'm interested in survivors."
我们想要的不是物质，而是背后的情感反馈，这赋予奢侈品一个崭新的意义。下次你看到那些开着法拉利跑车的人，你不要想“这个人很贪婪”，而是“这是一个无比脆弱、急需爱的人”，也就是说，同情他们，不要鄙视他们。
It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
晏子春秋
Leadership is about inspiring others to see possibilities where they once saw limits.
Science is the foundation, but compassion is the soul of our industry.
倾听公司里的每一个人，并想办法让他们说话。在前线的人——那些真正与客户交谈的人——是唯一真正知道外面发生了什么的人。你最好弄清楚他们知道什么。
2017年：贝索斯致股东信《让高标准渗透公司文化》