现实是：有时候你会输。你永远不会因为太好而不会输，永远不会因为太强大而不会输，永远不会因为太聪明而不会输。这是会发生的。
The reality is: sometimes you lose. And you’re never too good to lose. You’re never too big to lose. You’re never too smart to lose. It happens.
Risk more than others think is safe. Dream more than others think is practical.
农业效率不是用更少做更多，而是用现有资源做得更好。
解释：受宠而不骄横，骄横而能安于下位，地位在下而不怨恨，怨恨而能克制的人，是非常少见。
过去从未死去，它甚至还没有过去。
Chemistry doesn’t just describe the world; it transforms it.
Memories, even your most precious ones, fade surprisingly quickly. But I don’t go along with that. The memories I value most, I don’t ever see them fading.
Success in apparel comes from understanding both the art of design and the science of production.
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》