Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.
"The reason death sticks so closely to life isn't biological necessity—it's envy. Life is so beautiful that death has fallen in love with it, a jealous, possessive love that grabs at what it can."