烟草行业必须进化，不仅仅是为了合规，更是为了长期的存续。

It's not about winning or losing, it's about how you play the game.

Science is not just a collection of facts; it's a way of thinking.

这两者中间有着绝对的关联，一个告诉人们他们无所不能的社会，和缺乏自信有着绝对的关联。另一件好事也会带来坏影响的例子，还有一些其它原因造成我们对事业，对我们在世上的地位感到前所未有的焦虑，再一次地，它也和好的概念有关，这个好概念叫做“功绩主义”。

I think the most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.