"The world is a stage, but the play is badly cast."
Sustainability must be profitable, or it won't be sustainable at all.
The truth is, if you asked me to choose between winning the Tour de France and cancer, I would choose cancer. Odd as it sounds, I would rather have the title of cancer survivor than winner of the Tour, because of what it has done for me as a human being, a man, a husband, a son, and a father.
The most elegant theories are useless if they don't correspond to reality.