"I hope that in this year to come, you make mistakes. Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You're doing things you've never done before, and more importantly, you're doing something."

The truth is always something that is told, not something that is known.

If you start out by promising what you don't even have yet, you'll lose your desire to work toward getting it.

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

Innovation is not just about creating new products; it's about reimagining the entire experience.