关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
La vie est une aube. La mort est un autre aurore.
——《在东京中国留学生欢迎大会的演说》（1905年8月13日）
The time to start investing in your career, your relationships, and your identity is now.
