在我看来,广告中最大的成就是可信度,没有什么比产品本身更可信的了。
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
心灵不是一台需要被理解的机器,而是一个需要被体验的生命过程。
没有什么是一成不变的!
"We are all in the gutter, but some of us are looking at the stars."