我们不是在从事为人们提供咖啡的业务，我们是在从事为咖啡服务的人的业务。
We are not in the coffee business serving people, we are in the people business serving coffee.
I used to walk down the street like I was a star... I want people to walk around delusional about how great they can be - and then to fight so hard for it every day that the lie becomes the truth.