我们不是在从事为人们提供咖啡的业务，我们是在从事为咖啡服务的人的业务。
We are not in the coffee business serving people, we are in the people business serving coffee.
Prices are important not because money is considered paramount but because prices are a fast and effective conveyor of information through a vast society in which fragmented knowledge must be coordinated.
没有情感，就不会有黑暗向光明、冷漠向活力的转变。