Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题,而是一个做得不同的问题。
做好事如同背负重物而登山,志向虽已确立,但总是担心力不从心;干坏事如同骑马下山,虽然未加鞭,但却欲驻足而难以自禁。