在这个不断变化的社会中，最强大和持久的品牌都是从内心建立的。它们是真实且可持续的。它们的基础更牢固，因为它们是用人类精神的力量建立的，而不是广告活动。

一个组织的价值观质量决定了其决策的质量。

The game of history is usually played by the best and the worst over the heads of the majority in the middle.

The past is a foreign country; they do things differently there.

The end of history will be a very sad time. The struggle for recognition, the willingness to risk one's life for a purely abstract goal, the worldwide ideological struggle that called forth daring, courage, imagination, and idealism, will be replaced by economic calculation, the endless solving of technical problems, environmental concerns, and the satisfaction of sophisticated consumer demands.