On pricing: "There are two kinds of companies， those that work to try to charge more and those that work to charge less. We will be the second."
有两种类型的公司，一种是为提高价格而工作的公司，一种是为降低价格而工作的公司，我们将成为第二种。
Hard work beats talent when talent doesn't work hard.
"I believe children's books should be beautiful objects, treasured and revisited."
最好的技术是那些隐形的技术。
The performance standard must be Zero Defects. Not 'that's close enough'.