Setting goals is the first step in turning the invisible into the visible.

"The greatest glory in living lies not in never falling, but in rising every time we fall."

The market is a great teacher, but it charges a high tuition.

解释：自己修身而不责备别人，就能够免于祸难。

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

The reality is: sometimes you lose. And you're never too good to lose. You're never too big to lose. You're never too smart to lose. It happens.

You can't please everyone, so don't try.