The purpose of advertising is to sell. It is the only purpose.

奥林匹克精神既不是一个种族的财产，也不是一个时代的财产。

Virtually no idea is too ridiculous to be accepted, even by very intelligent and highly educated people, if it provides a way for them to feel special and important. Some confuse that feeling with idealism.

最好的企业是那些为真实的人解决实际问题的人。

关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

It is indeed an opinion strangely prevailing amongst men， that houses， mountains， rivers， and in a word all sensible objects， have an existence， natural or real， distinct from their being perceived by the understanding.

不探索奇景，不穷尽幽深之处，就不足以谈论山水