活着是世界上最罕见的事情。大多数人只是存在，仅此而已。

The biggest matches are won in the mind before they're won on the court.

生产力反而经常分散我们的注意力。不要试图寻找更快完成任务的方法，而是把精力放在你根本不想停下来的任务上。

The most important thing is to be able to think, to be able to see, to be able to judge what you see.

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all doing direct the other way.

2009年：贝索斯致股东信《执着于用户体验》