The end of all our exploring will be to arrive where we started and know the place for the first time.

预测未来的最好方法就是创造未来。

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

You don't build a business. You build people, and people build the business.