在商业中，就像在生活中一样，我们做出的选择定义了我们是谁。
Man is an animal that makes bargains: no other animal does this—no dog exchanges bones with another.
人是会讨价还价的动物：没有其他动物会这样做——没有狗会与另一只狗交换骨头。
Think like a novice user when making products.
Grain isn't just a commodity—it's the foundation of civilization.
心理学家必须描述，而非解释。