在你发明的时候，不要选择。在你草拟的时候，不要审查。在你写初稿的时候，不要反思。
While you invent， don't select. While you sketch， don't inspect. While you write the first draft， don't reflect.
The universe is indifferent to our existence.
世界是一首伟大的歌，我们是其中的歌手。
我认为美来自内心。它不是你可以放在脸上的东西。它是你必须从内心感受到的东西。
The universe is not only stranger than we imagine, it is stranger than we can imagine.
The work is not the object, but the action.
1998年：贝索斯致股东信《保持对客户的恐惧》
You have to be true to yourself. Strong enough to be true to yourself. Brave enough to be strong enough to be true to yourself. Healthy enough to be brave enough to be strong enough to shape yourself from what you actually are.