资本资产定价模型(CAPM)是理解风险-回报权衡的有用工具,但它并非对现实的完美描述。
Acting is about finding the truth in the imaginary circumstances.
生活不是一排对称的马车灯;生活是一个光晕,一个半透明的外壳,从意识的开始到结束都包围着我们。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.