To utter a performative is not to make a statement, and therefore the utterance of a performative is neither true nor false.
People don't buy what you do; they buy why you do it.
In business, as in life, relationships are the foundation of everything.
I have come to believe that a great teacher is a great artist and that there are as few as there are any other great artists. Teaching might even be the greatest of the arts since the medium is the human mind and spirit.
Don’t create things to make money; make money so you can create things. The reward for good work is more work.