The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

我不追随潮流，我创造潮流。

The biggest room in the world is the room for improvement.

Nature has placed mankind under the governance of two sovereign masters， pain and pleasure.

我是个斗士，我相信坚持正义。

The most dangerous phrase in business is 'We've always done it this way.'