The desires， and other passions of man， in themselves， are in his own power； his real difficulties are， to know when they are to be controlled， and when not.
人的欲望和其他激情，本质上是受到他自己控制的；他真正的困难在于，要知道何时需要加以控制，何时不需要。
The culture industry not so much adapts to the reactions of its customers as it adjusts them.
自由的价值只有失去时才真正懂得。
Great companies are built on great cultures, not just great products.
孔子说：“我曾整天不吃、整夜不睡，来思考。结果没好处，还不如学习。”
Quality is not a title; it is a behavior.