The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Teamwork is the foundation of success—no great achievement is accomplished alone.

The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

Innovation is the key to sustainable fruit cultivation; we must embrace new technologies to stay ahead.

"Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence."