Kindle是专门为阅读长篇材料打造的。我们希望Kindle和其之后的产品能用几年的时间，逐渐地延长我们能专心阅读的时间，对最近盛行的阅读零碎信息的倾向有所缓冲。

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value. The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language. The best way to predict the future is to invent it. The most important thing in a database is the data model. If you get the data model right, everything else will follow. The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications.

数据库是企业中最重要的软件，而企业中最重要的软件是数据库。数据库是所有应用程序的基础。数据库是应用程序的心脏，而应用程序是业务的心脏。性能的关键是将热数据保存在内存中。数据库的未来在云端。数据是新的石油。它很有价值，但如果未经提炼，它就不能真正被使用。它必须被转化为气体、塑料、化学品等，以创造一个有价值的实体，推动有利可图的活动；所以数据必须被分解、分析，才能有价值。编程语言中最重要的东西是名字。没有好名字的语言不会成功。我最近发明了一个非常好的名字，现在我正在寻找一种合适的语言。预测未来的最好方法就是发明它。数据库中最重要的东西是数据模型。如果你把数据模型做对了，其他一切都会随之而来。数据库是企业中最重要的软件，而企业中最重要的软件是数据库。数据库是所有应用程序的基础。