We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe and we have to take this as an article of faith that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。
文化的功能观点坚持这样的原则：在每一种文明类型中，每一种习俗、物质对象、思想和信仰都履行着某种重要功能，完成某种任务，代表着一个运作整体中不可或缺的部分。
史记
Climate change is one of the biggest challenges of our time, and we must take action now.
以你的想象，而不是你的过往来生活。
The strength of our industry lies in the people who dedicate their lives to it.
【译文】 孔子说：“花言巧语、满脸堆笑的人，很少有仁爱之心。”
We are all capable of change, but we have to believe it's possible first.
