Freedom is not merely the opportunity to do as one pleases; neither is it merely the opportunity to choose between set alternatives. Freedom is, first of all, the chance to formulate the available choices, to argue over them—and then, the opportunity to choose.

1998年：贝索斯致股东信《保持对客户的恐惧》

Trust is the expectation that arises within a community of regular, honest, and cooperative behavior, based on commonly shared norms, on the part of other members of that community.

自然的统一性并非体现在其定律的简单性上，而是体现在它们相互作用的和谐中。