I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

The biggest advantage to winning the Nobel Prize is not having to worry about parking tickets.

Art has to move you and design does not, unless it's a good design for a bus.

The man who believes that the secrets of the world are forever hidden lives in mystery and fear. Superstition will drag him down. The rain will erode the deeds of his life. But that man who sets himself the task of singling out the thread of order from the tapestry will by the decision alone have taken charge of the world and it is only by such taking charge that he will effect a way to dictate the terms of his own fate.

The past, like the future, is indefinite and exists only as a spectrum of possibilities.

Stay true to yourself and never let success get to your head.