The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

休息隶属于工作，正如眼睑隶属于眼睛。

I can't make everyone like me because I'm not a god.

译文：事业很难成功却很容易失败，时机非常难得却容易失去。赏析：没有人能随随便便成功。成功不光要有坚韧不拔的意志，还要找对方向，付出百倍甚至千倍的努力。成功的时机也很重要，抓住时机能事半功倍。

最好的矿业公司不仅仅是开采资源，而是为所有利益相关者创造持久的价值。

In business, as in life, you have to take risks to achieve great things.

Adaptability is the most important trait for any business leader.

最大的风险就是不冒任何风险。在一个快速变化的世界里，唯一注定失败的策略就是不冒险。

"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion."