当[竞争者]在早晨洗澡的时候，他们在想如何超过他们的一个主要竞争对手。我们在早晨洗澡的时候，我们在想如何让我们的客户更满意。实际上，我们想如何发明一些新的东西，我已经看到这个模式在我们的所有业务中重复出现。

And when you do I want you to know this， remember this: there is no such thing as failure. Failure is just life trying to move us in another direction. Now when you’re down there in the hole， it looks like failure. So this past year I had to spoon feed those words to myself.

海洋保护不是限制发展，而是为了更长久的发展。

To create is to resist—to resist silence, to resist forgetting.