We don't just sell beverages—we sell moments of refreshment in people's lives.

我是那种必须通过艰难方式学习的人。

永远要走“正道”，它并不拥挤。

If you do not believe in yourself, no one else will.

You’ve got to have models in your head. And you’ve got to array your experience—both vicarious and direct—on this latticework of models. You may have noticed students who just try to remember and pound back what is remembered. Well, they fail in school and in life. You’ve got to hang experience on a latticework of models in your mind.

可持续性不是一种趋势，而是负责任商业的未来。

Writing is a way of saying I exist.

The key to success is to focus on the fundamentals and execute them flawlessly.