君子有九种事情需要考虑到：看，要考虑是否清楚；听，要考虑是否明确；脸色，要考虑是否温和；容貌，要考虑是否恭敬；言语，要考虑是否忠实；做事，要考虑是否认真；疑惑，要考虑是否求教；愤怒，要考虑是否有后患；利益当前，要考虑是否该伸手。

“礼治”是荀子的重要思想，荀子认为“礼”之起源，是为了保持物质和人欲的平衡。欲望，是人生来就有的，满足欲望是人的本性。但是人人都依自己的愿望行事的话，可想而知世界就会混乱不堪，而且外物有限，不能想要多少就要多少。所以需要制定“礼”来规范人们的行为，合理引导欲望。荀子认为“礼者，养也”，“礼”并非是刻意压制人的欲望，而是合理满足人的欲望，以及合理分配物质，使社会相对稳定。

The challenge is to make the invisible visible.

The fact that people are full of greed, fear, or folly is predictable. The sequence is not predictable.

Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

创业就要像打麻将一样，要时刻保持兴奋和紧张感。