"It's not about what you say, it's about what you do."

我相信爱和音乐的力量可以治愈并让人们团结在一起。

Nowadays, particularly in the United States, if you meet someone at the bottom of society, they may unkindly be described as a "loser." There's a real difference between an unfortunate and a loser, and that shows 400 years of evolution in society and our belief in who is responsible for our lives. It's no longer the gods, it's us. We're in the driving seat.

"Your most unhappy customers are your greatest source of learning."

Brand is just a perception, and perception will match reality over time.

最大的风险是不冒任何风险。