Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.
India has 2,000,000 gods, and worships them all. In religion other countries are paupers; India is the only millionaire.
The best businesses solve real problems.
Legal rules are not self-executing; they require human agency to be effective.