The idea that a bell rings to signal when investors should get into or out of the stock market is simply not credible.

Innovation is the key to our success, but it's not just about technology. It's about how we think, how we operate, and how we engage with our customers.

A writer's life is a highly vulnerable, almost naked activity. We don't have to weep about that. The writer makes his choice and is stuck with it. But it is true to say that you are open to all the winds, some of them icy indeed. You are out on your own, out on a limb. You find no shelter, no protection — unless you lie — in which case of course you have constructed your own protection and, it could be argued, become a politician.

我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。