True leadership is about serving others, not yourself.

最好的领导者是那些最热衷于让比自己更聪明的人围绕在身边的人。

In a way, I've got some bad news, particularly to anybody who's come to Oxford from abroad. There's a real problem with snobbery, because sometimes people from outside the U.K. imagine that snobbery is a distinctively U.K. phenomenon, fixated on country houses and titles. The bad news is that's not true. Snobbery is a global phenomenon; we area global organization, this is a global phenomenon. What is a snob? A snob is anybody who takes a small part of you, and uses that to come to a complete vision of who you are. That is snobbery.

我不害怕风暴，因为我在学习如何驾驶我的船。

我不过是时间记忆中的一道伤口。

The more you learn, the more you know, the more you know, the more you forget. The more you forget, the less you know. So why bother to learn?

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》