The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.

游戏设计应该关注玩家的情感旅程，而不仅仅是机制。

Better to have 1 super user than 100 ordinary users.

靠正道谋生的人都尽心尽力去做些有益于他人和世界的事，这使得世人都离不开他，老天爷自然也离不得他。如此做法才是一个人安身立命的最好途径。

每个音符都必须有意义。

I said, 'I will build you this incredible, gorgeous, gleaming hotel. I will put people to work in the construction trades and save hotel jobs and the Grand Central area will come around.' So the city made the deal.

杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访