The most important thing is to tell a story that you care about.

Psychology should illuminate the practical workings of the mind, not just dissect its parts.

Never underestimate the power of a strong company culture.

强大的公司建立在共同价值观和相互尊重的基础上。

意识无法用物理术语解释，因为意识是绝对基础的。

"Emotion doesn't need elaborate explanation - sometimes a single brushstroke can convey it all."

君子有九种事情需要考虑到：看，要考虑是否清楚；听，要考虑是否明确；脸色，要考虑是否温和；容貌，要考虑是否恭敬；言语，要考虑是否忠实；做事，要考虑是否认真；疑惑，要考虑是否求教；愤怒，要考虑是否有后患；利益当前，要考虑是否该伸手。

目标不仅仅是设计一个市场，而是设计一个在实践中运行良好的市场。