The best stories are the ones that leave you with more questions than answers.

When checking references for a job applicant， employers may be reluctant or prohibited from saying anything negative， so leave or send a message that says， “Get back to me if you highly recommend this applicant as super great.” If they don’t reply take that as a negative.

The key to great storytelling is to find the universal truth in the specific.

效率是以正确的方式做事，而效能则是做正确的事。