The best architecture comes from a synthesis of all the elements that separately comprise a building: the structure that holds it up; the services that allow it to function; the ecology of the building - its relationship to the surroundings; the quality of natural light; the symbolism of the form; the relationship of the building to the skyline.
When speaking to an audience it’s better to fix your gaze on a few people than to “spray” your gaze across the room. Your eyes telegraph to others whether you really believe what you are saying.