Innovation is not about subverting tradition but making breakthroughs while inheriting and moving forward steadily.

The art of doing mathematics consists in finding that special case which contains all the germs of generality.

Writing is a way of making sense of the world, and of making sense of ourselves.

膨胀是一个非常简单的想法，但它解释了很多事情。

2007年：贝索斯致股东信《我们改变工具，工具也改变我们》

In times of crisis, the true character of a company—and its leaders—is revealed.