The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Think wrongly, if you please, but in all cases think for yourself.

"To write is to struggle and to resist; to write is to become; to write is to draw a map of the world that has not yet been explored."

不要认为通过隐藏证据来产生信仰是值得的，因为证据肯定会被曝光。

唯一不变的是变化，持续的变化，不可避免的变化，这是当今社会的主导因素。任何明智的决策都必须考虑到世界现在的样子，以及世界未来的样子。

理解遗传密码为医学研究和生物技术开辟了新的途径。

真理是经得起经验考验的东西。

我们都是记忆的总和，然而我们记得的却如此之少。