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The cowards never started, and the weak died along the way. That leaves us to continue our journey.
On pricing: "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."
One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient."