The concept of 'loss aversion' plays a critical role in decision-making, where the pain of losing is psychologically twice as powerful as the pleasure of gaining.
The secret to success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.
The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you.
