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You have to be run by missionaries, not mercenaries.
We want Google to be the third half of your brain.
You never lose a dream; it just incubates as a hobby.
If you're changing the world, you're working on important things. You're excited to get up in the morning.
When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress.
What would you do if you weren't afraid?
Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.
If you're offered a seat on a rocket ship, don't ask what seat! Just get on.
The world is a very malleable place if you know what you want.
You want to be extra rigorous about making the best possible thing you can.
Some people don't like change, but you need to embrace change if the alternative is disaster.
I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better.
Failure is an option here. If things are not failing, you are not innovating enough.
When something is important enough, you do it even if the odds are not in your favor.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
If you don't fail, you're not innovating enough.
If you double the number of experiments you do per year, you're going to double your inventiveness.
I believe you have to be willing to be misunderstood if you're going to innovate.
What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tail wind is now a head wind—you have to lean into that and figure out what to do because complaining isn't a strategy.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.